Google Adsense
Google’s Adsense and AdWords are the current kingpins of online marketing, with literally billions of searches every day and millions of clicks involved.
But, you might be wondering about the title here if you’re fairly new to blogging. “When to Use Adsense On Your Blog” makes a clear point. You shouldn’t always use Google Adsense on your blog. It depends on your goals for the blog, such as if it’s to promote a business, to showcase your writing, to sell books or other merchandise, or to monetize your writing. This guide helps with the key choices you will have to make on whether you should monetize your blog with Adsense. It also works for other ad programs.
When Not To Use Adsense
Adsense is designed for blogs and sites, but not every site will use them, some for obvious reasons. You rarely see a freelancer, say a web designer, monetize his blog with ads because it will take readers and potential clients away from his/her blog. This is crucial. Do you want to move readers away from your blog because of one click through ad sale? You might make 5 cents on the ad.
Say you are a professional marketer, and you’re selling an eBook on your blog. This blog gets a lot of hits, so you wonder whether or not to add some affiliate ads. In most cases, you shouldn’t. You are trying to sell readers on the fact you understand marketing and have an eBook which will help them. If they click on an Adsense ad and it takes them away from your site, you might lose business and interest.
It’s a two edged sword, because often the reader will come back to your blog. But are you willing to take a chance?
When To Use Adsense
There are many blogs out there whose major income comes from Adsense. Say you are a job finder, and you run a job blog with weekly lists of jobs in a certain field. This is quite common, and a profitable way to make money online. Here, using Adsense makes sense, namely because your main goal is to find people jobs. Getting clicks here could literally make your blog a big earner. You could get hundreds if not thousands of clicks a day from a large amount of readers. That adds up.
When to Use Both
There are cases when you might want to both use Adsense and sell something. Oftentimes bloggers establish their blog with unique content and add Adsense immediately; sometimes when the site is well known, you don’t lose readers in clicks and a eBook could sell well. Or, if you sell an eBook in the first year of your blog, but have thousands of readers who may have purchased your book, it would be smart to monetize your blog just to add an income stream.
Finale
So you can see it’s a tough decision to make, yet you should establish one way to make money online before the other. Using both can be quite profitable for a blogger, but in the beginning focus on one. Still, it just depends on your situation and your field.
